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  • Writer's pictureJenni Holdsworth

What Are The 8 Types Of Digital Marketing?

Updated: Nov 6, 2023

Digital marketing can be broadly broken into 8 main categories including Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics and Affiliate Marketing.

In the past decade, digital marketing has become a vital component in an organization's overall marketing strategy. It allows companies to tailor messages to reach a specific audience, making it possible to market directly to people who are likely to be interested in their product.

What is the most commonly used type of Digital Marketing?

1. Pay-Per-Click (PPC)

Pay-per-click (PPC) is a digital advertising model that is used to drive traffic to websites. An advertiser typically pays a search engine (Google Ads, Amazon Advertising, or Microsoft Advertising) when the ad is clicked. You have likely seen PPC in action when you search for something on Google.

Pay-Per-Click (PPC)

Brands bid on a chosen keyword or search phrase, which then puts the ad into one of four ad spaces offered by Google, for example. The cost per click (CPC) is based on the quality score of the site and the competition of the chosen keyword. Brands typically use the tools provided by Google Ads to determine their keywords and the CPC.

2. Search Engine Optimization (SEO)

SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business on Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.

How does SEO work?

Search engines such as Google and Bing use bots to crawl pages on the web, going from site to site, collecting information about those pages and putting them in an index. Think of the index as a giant library where a librarian can pull up a book (or a web page) to help you find exactly what you’re looking for at the time.

How does SEO work?

Next, algorithms analyze pages in the index, considering hundreds of ranking factors or signals, to determine the order pages should appear in the search results for a given query. In our library analogy, the librarian has read every single book in the library and can tell you exactly which one will have the answers to your questions.

3. Social Media Marketing

How do I start social media marketing?

Times are changing. There’s more to social media marketing than posting on Facebook and LinkedIn a few times a day. If you want to build your brand, engage your prospects, and increase sales, it takes time and work.

You need to stand out from a plethora of competitors, social media noise, and even compete with influencers, celebrities, and other big names.

You need a brilliant social media strategy.

How do I start social media marketing?

Often, like with any innovative marketing, you’ll find that you must step away from traditional social media platforms—and continuously find new ways of reaching your target customers.

The popularity of TikTok highlights the importance of keeping up-to-date with the ever-changing digital world, so as to not miss out on key opportunities.

Read this article on why it’s beneficial to hire a Social Media Marketing Manager.

What is the role of digital marketing?

The primary role of a digital marketer is to manage marketing campaigns promoting a brand as well as its products. They have a huge role in increasing brand awareness as well as driving traffic and acquiring leads and customers.

What are the 4 objectives of Digital Marketing?

  • Increase direct sales

  • Maintain a continuous flow of new leads

  • Reduce the cost of acquiring new customers

  • Keep the customer engaged in your brand

What are the 4 objectives of Digital Marketing?

What is SMART Digital Marketing?

You will know that SMART is used to assess the suitability of objectives set to drive different strategies or the improvement of the full range of business processes. By definition, an effective SMART marketing objective is Specific, measurable, actionable, relevant, and time-bound.

What is KPI in Digital Marketing?

Key Performance Indicators, or KPIs, are simply the metrics your business tracks in order to help determine the overall relative effectiveness of your business's marketing and sales efforts.

What is KPI in Digital Marketing?

What are the disadvantages of Digital Marketing?

  • High competition. The digital marketing campaign should be well thought out, should stand out, grab attention, and create an impact on the target audience since the competition has grown many folds in the recent past

  • Dependability on Technology

  • Time Consuming

  • Security and Privacy Issues

What are the disadvantages of Digital Marketing?

By the year 2025, virtual reality will take the lead in marketing trends. Customers will enjoy an amazing emotional experience as they shop for product brands with colourful, engaging advertising. They will come back time and time again, increasing their loyalty to a product brand, possibly even more than chatbots. Artificial Intelligence will be dominating the industry within a year.

What's the future of digital marketing?


So, there you have it. Everything you need to know about Digital marketing and why everybody should be using it for their business. If you have any questions that haven’t been covered in this article, contact us and we’ll gladly assist you.

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